Tag Archives: Media

WeaselWorks launches “Walking Dead” and Washington Wizards TV Spots

 New “Haunted House” and “Tall/Small” D.C. TV Spots Launches New D.C. Lottery Tickets In Continuation of Award-Winning Campaign

The Creative Team Behind Award-Winning D.C. Lottery Campaigns




In promoting the launch of a new season of D.C. Lottery scratch-off tickets, production house, WeaselWorks, Ltd. has unveiled “Haunted House/Zombie” and “Tall/Small” for the new scratch off games celebrating the new season of TV’s “The Walking Dead,” as well as all things basketball. The spots are a follow up to a series of 2014 spots, which earned D.C. Lottery the win for ‘TV Advertising – Coordinated Campaign’ at The North American Association of State and Provincial Lotteries (NASPL) Annual Conference.

Both spots are currently running now in the District of Columbia market and marks another successful collaboration between Weaselworks and the ad agency MDB Communications, led by Chief Creative Officer Richard Coad.

The creativity behind the 2015 spots celebrates the motto, “…unless I win the lottery,“ a concept developed by MDB last year and continuing on for 2016 due to its wildly successful run.  “Tall/Small” spot, in launch of the Washington Wizards scratch off ticket, centers around a basketball team waiting for a “monster power player” who instead sends a representative who doesn’t quite live up to expectations.

In “Haunted House / Zombie” a hired zombie hunter never shows up to meet a waiting couple outside a haunted house, leaving them vulnerable to some hungry zombies.  This post-apocalyptic spot is inspired by zombies to launch The Walking Dead scratch off tickets.

Led by Executive Producer Robert Berman, owner and founder of WeaselWorks and award-winning director, Stan Schofield and in collaboration with D.C. advertising agency, MDB Communications, this creative team has delivered several campaigns over the last few years that have ranged from the outrageous to the poetic.  The branding ties directly into the DC Lottery tag line “Lots of people win. ”

“We love the continued collaboration with Richard Coad and the great folks at MDB Communications.  They continue to do great, conceptual work for Lottery and we are proud to have the opportunity to serve the creative and continue to evolve the work.” says Berman.

Robert Berman has been actively working with a myriad of collaborators over the past few decades creating content across all media platforms, but the DC Lottery is a special assignment.   “I am proud to be associated with a dream team of directors who continue to produce award winning work, understand the financial reality of the times, and keep clients coming back.”

His production company houses three accomplished, award-winning directors,  Stan Schofield, Gilly Barnes and Nika Offenbac, offering a depth of knowledge across narrative, documentary, experiential projects and design .

Stan Schofield is an accomplished director with over 30 years experience in this business, including two much heralded feature films.  Gilly Barnes has an astounding line of credits and accolades including an Emmy® and Addy award and has become a “go to” for celebrities who want to be their unvarnished selves.  Nika Offenbac has directed impressive content for major clients such as: Guess, Discovery, Canon, Major League Soccer and received 12 film awards for her latest feature and has worked all over the world.

Miss Representation Explores Sexism in American Media

Virgil Films & Entertainment in Conjunction with OWN: Oprah Winfrey Network Presents the Home Video Debut of



ble on DVD
April 10, 2012

Botox or sexual objectification – are these the only paths to success for women today? Are young women being brought up in a society where beauty overshadows the brain? The media plays an increasingly strong role in shaping today’s world, and the messages being sent to women by mainstream media, reality TV and our growing tabloid culture are dangerously limiting, leaving little room for smart, talented and creative women. These are the questions and issues behind the critically acclaimed documentary Miss Representation, which has sparked much conversation.

Written and directed by Jennifer Siebel Newsom, Miss Representation exposes the dire need to change the way women are portrayed through the media which makes it difficult for women and girls to see their leadership potential. The documentary provides an inspirational voice through conversations with teenage girls, advocates, entertainers, politicians, journalists, and academics.

Hailed as “inspiring” by Entertainment Weekly and “A relative and important doc” by The Hollywood Reporter, Miss Representation features interviews with Condoleezza Rice, Lisa Ling, Katie Couric, Rachel Maddow, Gloria Steinem, Jane Fonda, and more as they examine media’s negative impact on society.

The film, which premiered at the 2011 Sundance Film Festival, and aired on OWN: Oprah Winfrey Network, followed by a nationwide screening tour throughout film festivals, universities and institutions, makes its DVD debut on April 10th by Virgil Films & Entertainment.

Miss Representation
Street Date: April 10, 2012
SRP: $ 19.99

Written, directed and produced by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. While women have made great strides in leadership over the past few decades, the United States is still 90th in the world for women in national legislatures, women hold only three percent of clout positions in mainstream media, and 65 percent of women and girls report disordered eating behavior.

*DVD Special Features:
• The Doc Club with Rosie O’Donnell
• Special Introduction from Oprah Winfrey and Rosie O’Donnell
• Promo scenes
• Coming Attractions

Distributor: Virgil Films & Entertainment
Genre: Documentary
Director: Jennifer Siebel Newsom
Running Time: 88
Format: DVD
Sound Format: Stereo
Rating: Not Rated
Country: U.S.
Language: English